Openings › Head of Marketing (Based in HCMC)

Head of Marketing (Based in HCMC)


We are Amanotes! A very fast-growing startup in the music-tech industry from Vietnam. We seek to delight people with magical music experiences. Since 2014, 20+ music games and mobile applications were published under our name with 200+ million users worldwide and 5.1+ million daily active users. In 2017, we were proudly listed top 20 publishers in the US and top 5 publishers in ASEAN.

If you love to work in a creative environment with music all around the corner, come join us!

Explore our products on Google Play and iOS App store: Magic Tiles 3 | Dancing Ballz | Tap Tap Reborn 2 | Magic Pad | Tiles Hop ...


Head of Marketing


Establish and deliver marketing strategies and tactics to bring more music experiences to users around the globe via Amanotes’ products


  • Reports To: CEO 
  • Responsible For: Marketing team members at senior/manager level 
  • Budget Responsibilities: TBA 


  • Strategic planning for specific projects 
  • Propose Goals/KPIs for marketing team 
  • Work with teammates to execute the plans, including but not limited to Market Research, Competitor Research and Analysis, Branding, Acquisition, Monetization, User’s behavior Tracking and Analysis, Customer Service, Budget Management, etc. 
  • Manage marketing team’s accounts/resources/marterials/… 
  • Liaise with Product team to understand user insights and propose features that could best help to reach more users 
  • Work with partners and vendors to define strategies to bring music to more users 
  • Coach and develop team members if at senior/Head of Marketing level 
  • Other high-level tasks if required. 



  • At least 2 year of experience of mobile marketing 
  • Experience with games/music product is a huge plus 


  • Strategic Planning: define the Goals/KPIs and detailed plans to reach more users 
  • Environment and Market Research: make sure we are investing in the right market and always looking for potential markets because we are going Global 
  • Competitors research and analysis 
  • Branding: build the project’s brand and deliver Amanotes’ spirit to more customers 
  • User Acquisition: acquire the right users, comfortable with Drop/Burst Campaigns and have great experience in Digital Advertising, include but not limited to ASO, Self-serve advertising, ad networks, affiliate, cross promotion, etc. 
  • Monetization: basic knowledge on how to acquire user but to get their best value 
  • Campaign Management: make sure the positive ROI of each campaign 
  • Funnels and Consumers Journey Analysis 
  • Agencies/Partners/Vendors management: work with our partners to define and enhance your Goals, and get the best result 
  • Human Resource Management: know how to cooperate with other marketing specialists, product development team, artist, etc if at senior level and above 
  • Data analysis: comfortable with working with large amount of data and discovering insights from them, it should be known that there is always a gap between idea and reality; and the truth is not from you, your boss or the CEO, it’s from user data 
  • Good command of English 


  • Data driven: you are comfortable with working with number and are able to back up your decision making with data 
  • Creativity: how to make a $1000 marketing campaign beat a $10.000? 
  • Customer-centricity: make decision based on user insights 
  • You enjoy working in a startup environment 
  • You have a big passion for success and are motivated to go extra miles for it 
  • Music lover  


Apply for this Job
Application deadline
01/01 — 31/03/2019
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