Amanotes
Openings › Marketing Lead - User Acquisition (Based in HCMC)

Marketing Lead - User Acquisition (Based in HCMC)

Marketing · Amanotes Office · Full-time

OBJECTIVES OF THE JOB

Establish and deliver marketing strategies and tactics to bring more music experiences to users around the globe via Amanotes’ products

RESPONSIBILITIES

- Strategic planning for specific projects

- Propose Goals/KPIs for marketing team

- Work with teammates to execute the plans, including but not limited to Market Research, Competitor Research and Analysis, Branding, Acquisition, Monetization, User’s behavior Tracking and Analysis, Customer Service, Budget Management, etc.

- Managing marketing team’s accounts/resources/marterials/…

- Liaise with Product team to understand user insights and propose features that could best help to reach more users

- Work with partners and vendors to define strategies to bring music to more users

- Coach and develop team members if at senior/CMO level

- Other high-level tasks if required

REQUIREMENTS

Experience

- At least 3 year of experience of mobile marketing

- Experience with games/music product is a huge plus

Skills

- Strategic Planning: define the Goals/KPIs and detailed plans to reach more users

- Environment and Market Research: make sure we are investing in the right market and always looking for potential markets because we are going Global

- Competitors research and analysis

- Branding: build the project’s brand and deliver Amanotes’ spirit to more customers

- User Acquisition: acquire the right users, comfortable with Drop/Burst Campaigns and have great experience in Digital Advertising, include but not limited to ASO, Self-serve advertising, ad networks, affiliate, cross promotion, etc.

- Monetization: basic knowledge on how to acquire user but to get their best value

- Campaign Management: make sure the positive ROI of each campaign

- Funnels and Consumers Journey Analysis

- Agencies/Partners/Vendors management: work with our partners to define and enhance your Goals, and get the best result

Apply for this Job
Salary
Negotiation
Type
Full-time
Application deadline
01/02 — 28/02/2019
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